Top Google Search in Vietnam in 2022

Curious about what Vietnamese people searched for on Google in 2022?

As a web agency based in Vietnam, we’ve analyzed the top search queries of the year, revealing valuable insights into the nation’s digital landscape and the interests of its people.

These trends provide a window into their priorities, preferences, and evolving trends, offering a glimpse into the topics that garnered the attention of Vietnamese internet users throughout the year.

Top 10 “Why” Searches in 2022 in Vietnam

Why are Russia and Ukraine in conflict?” (Tại sao Nga và Ukraine xung đột)
Why isn’t there a 30-day Lunar New Year this year? (Tại sao năm nay không có 30 tết)
Why do Indonesians cover their head? (Tại sao người Indonesia trùm đầu)
Why is there no more gasoline? (Tại sao hết xăng)
Why are gasoline prices increasing? (Tại sao giá xăng tăng)
Why are gas stations closing? (Tại sao cây xăng đóng cửa)
Why can’t Zalo make calls? (Tại sao Zalo không gọi được)
Why can’t COVID-19 patients wash their hair? (Tại sao f0 không được gội đầu)
Why can’t I log out of Facebook? (Tại sao không đăng xuất được Facebook)
Why is Tan Quy Elementary School abandoned? (Tại sao trường tiểu học Tân Quý bị bỏ hoang)

These searches demonstrate a strong interest in current events, practical concerns, and technological issues. From the conflict between Russia and Ukraine to the temporary scarcity of gas, Vietnamese individuals sought answers to geopolitical tensions, cultural traditions, and everyday challenges.

Top 10 “What” Searches in 2022 in Vietnam

What is SOS? (Sos là gì)
What is NATO? (Nato là gì)
What is Bing Chilling? (Bing chilling là gì)
What is post-COVID? (Hậu covid là gì)
What is Xyanua? (Xyanua là gì)
What is flu A?” (Cúm a là gì)
What is a red flag? (Red flag là gì)
What is Đôn Chề? (Đôn chề là gì)
What is Vneid? (Vneid là gì)
What is lowkey? (Lowkey là gì)

Overall, these Google searches demonstrate the inquisitive nature of Vietnamese internet users, seeking to understand various terms, concepts, and cultural references, especially coming from foreign influences. It showcases their engagement with global trends, language, and current events, as well as their eagerness to expand their knowledge and stay informed.

Top 10 “Where” Searches in 2022 in Vietnam

Where is the nearest pharmacy? (Hiệu thuốc gần nhất ở đâu)
Where is the 31st SEA Games organized? (Seagame 31 tổ chức ở đâu)
Where to get a PCR test? (Test pcr ở đâu)
Where is Typhoon Noru currently? (Bão Noru đang ở đâu)
Where is Cat Ba? (Cát Bà ở đâu)
Where to have post-COVID check-up? (Khám hậu Covid ở đâu)
Where is the hometown of Nham Manh Dung? (Nhâm Mạnh Dũng quê ở đâu)
Where is Ta Xua? (Tà Xùa ở đâu)
Where to perform the Kitchen God ritual? (Cúng ông Công ông Táo ở đâu)
Where is Tinh That Bong Lai? (Tịnh Thất Bồng Lai ở đâu)

Overall, these keyword searches demonstrate the diverse interests and needs of Vietnamese internet users. They reflect practical concerns such as accessing medical services, staying informed about weather conditions, and finding nearby facilities. They also show interest in sports events, tourist destinations, cultural practices, and notable individuals.

Going Further: The Importance of Understanding Search Trends for your Business

In today’s digital age, businesses are constantly striving to connect with their customers on a deeper level. We have presented the top Search Queries in Vietnam in 2022 but you have to know that it’s possible to go much deeper with analysis tailored to your industry.

One key to achieving this lies in understanding these keyword search trends and leveraging them to drive targeted traffic to their websites.

Conducting Keyword Research is one of the cornerstones of modern marketing, allowing for:

Customer Insights: By conducting keyword research, businesses gain valuable insights into customer preferences, needs, and desires. This knowledge helps tailor offerings, establish stronger connections, and foster customer loyalty.
Enhanced SEO Strategies: Staying informed about search trends and integrating relevant keywords into website content improves SEO strategies. Aligning content with popular search queries increases visibility in search engine results, driving organic traffic and attracting potential customers.
Compelling Content: Understanding search trends enables businesses to create relevant, informative, and tailored content that resonates with their target audience. This establishes authority, drives website visits, and encourages engagement and social sharing.
Effective Advertising Campaigns: Keyword research plays a crucial role in designing successful advertising campaigns. By identifying high-performing keywords, businesses can optimize paid search campaigns, reaching the right audience at the right time and improving ROI.
Competitive Advantage: Analyzing search trends helps businesses stay ahead of competitors. By identifying emerging topics and market demands, businesses can adapt strategies promptly, creating a competitive edge by being proactive rather than reactive.

Do you want to learn what your potential customers are looking for on the Internet?

At Knok Studios, we understand the importance and the power of a solid SEO strategy. Our expertise covers all the key factors needed to reach Google Search’s top spots. We create and optimize content. We fix the technical issues that can prevent your site from ranking well. We help you to acquire high-value links. We have worked across various industries and have experience serving clients around the world in three main languages: English, French, and Vietnamese.

More details about our SEO agency in Vietnam