Industry:

Influencer

Services rendered:

Consulting, Content, Copywriting

Challenge

Kill-Tilt.fr is the number 1 online poker training channel in France. Founded 15 years ago, Kill-Tilt.fr is the undisputed reference in its niche. Its business model (infopreneurship) is based on the creation of free, high-quality content, distributed mainly via the YouTube channel, combined with the community formed around the project.

Despite the project’s success, the content creation process was exhausting for the company’s founder, who remained involved in all aspects of its production, which hampered the project’s growth.

Solution

The work undertaken by knok-studios for Kill-Tilt.fr, which began at the end of 2022 and is still ongoing, includes several components:

Content strategy: Identification of the themes to be addressed on the YouTube channel and benchmarking against the French and English-speaking competition.
YouTube “Title / Thumbnail” strategy: Optimization of video packaging to improve CTR (Click Through Rate).
Content creation and assistance with content creation: Writing of scripts and supervision of the video production process.
Assistance with the creation of a technical team: Recruitment of a designer specializing in miniatures, an editor, etc., to support the founder in the technical aspects of video production.

The aim of this collaboration is to enable our customer to increase the quality of the videos produced, while empowering and systematizing the production process.

Results

This collaboration is currently enabling Kill-Tilt.fr to improve the following three indicators:

Reduced time spent by Kill-Tilt.fr’s founder on weekly video production, freeing up time for new projects essential to the company’s growth.
Increased number of views on the channel.
Increased conversion rate of viewers to the company’s paid training courses.