Industry:

Tourism

Services rendered:

Consulting, Content, SEO

Challenge

France Bus is a company specializing in the rental of vehicles with drivers for trips across France and Europe. Despite a domain that had been active for over 10 years, the website suffered from almost no visibility on search engines. The main issues were:

Very low organic traffic, with most visits coming from Google Ads campaigns
Poor technical performance, with a Google PageSpeed score of 53/100 on desktop
Recurring bugs, particularly with French/English localization, hurting the user experience
An outdated technical foundation, including an obsolete PHP version and SQL database, making the site unstable and vulnerable

The challenge was clear: restore the website’s technical performance, improve user experience, and kick-start a sustainable SEO strategy.

Solution

Our intervention combined technical upgrades with strategic SEO planning:

Comprehensive SEO audit (content, technical, netlinking, UX) to identify key issues and growth opportunities
Deep technical maintenance, including:
- Upgrading the PHP version and SQL database
- Fixing localization and translation bugs
- Optimizing the code and improving site architecture
Content strategy: revamping old blog posts, building a keyword-focused editorial calendar targeting key search terms around bus and minibus rentals
Link building strategy, identifying reliable partners to build domain authority
Ongoing SEO support, through a monthly retainer, to maintain progress and adapt to algorithm changes

Results

Just a few weeks into the project, the improvements were clear:

Website performance:
- Google PageSpeed Insight on desktop improved from 53/100 to 92/100 (+73%)
- Enhanced user experience and better conversion rates
Content restructured and expanded:
- Blog articles revamped with better hierarchy and SEO optimization
- Clear editorial strategy targeting high-potential search intent
Monthly SEO management launched to support long-term visibility growth

France Bus

Industry:

Services rendered:

Challenge

Solution

Results

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