Client
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Roux Solution Levage approached Knok Studios to support the digital transformation of its business, starting with the modernization of an aging e-commerce website. Beyond the website itself, the company needed to structure and develop its digital marketing activities, improve its online visibility, and build the internal capabilities required to manage these channels on a daily basis. The challenge was therefore not simply to launch a new website, but to establish a more modern, structured and sustainable digital strategy across SEO, paid acquisition and content.
We took on a strategic and coordinating role throughout the company’s digital transformation. We supervised the development and transition to the new e-commerce website, defined the overall digital marketing roadmap, and developed an SEO strategy covering technical optimization, content and ongoing improvements. We also coordinate the Google Ads agency to ensure that paid acquisition is aligned with the company’s broader objectives. To support day-to-day execution, we helped recruit a dedicated digital marketing apprentice within the company and now provide ongoing guidance, training and supervision. This approach allows the internal team to handle daily marketing activities while benefiting from an external strategic perspective and a clear long-term roadmap.
The project has enabled Roux Solution Levage to move from an aging digital presence to a more modern and structured approach to digital marketing. The new e-commerce platform provides a stronger foundation for future growth, while SEO and paid acquisition are now managed as part of a broader digital strategy. The recruitment and training of an in-house marketing resource has also created the capacity to continuously improve the website, content and online presence on a daily basis. Knok Studios continues to provide strategic direction, coordinate external partners and identify new opportunities for optimization and growth.
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