L’Atelier An Phu has trusted Knok Studios since 2015 for ongoing website updates, content production, and SEO support. By 2022, their existing WordPress website had become increasingly unstable, showing bugs and compatibility issues that limited both performance and scalability. The platform needed a full rebuild to support their growing community of students and to better showcase their French language and cultural programs across multiple languages. The challenge was to modernize the experience, simplify navigation, and create a robust trilingual platform without losing the identity and content that had supported their visibility for years.
Solution
We developed a brand-new WordPress website built on a modern, secure, and future-proof technical environment. The site architecture was streamlined to reduce unnecessary pages and improve user flow. We implemented a fully trilingual experience (French, English, Vietnamese) and introduced new features tailored to the client’s needs: integrated social media feeds, an improved blog system with category filters, a schedule of classes, and a dedicated teacher gallery. The redesign focused on clarity, accessibility, and performance, offering visitors a smoother experience and making it easier for them to find information or get in touch. Beyond the relaunch, we continue to provide ongoing copywriting and SEO support with monthly articles on education and French culture, alongside continuous maintenance and webmastering.
Results
The new website quickly achieved strong visibility, ranking at the top of search results for all major keywords related to French classes and language learning in Saigon. The impact on traffic has been significant: from approximately 1,000 monthly visitors in July 2023, the site has grown to more than 2,500 monthly visitors two years later, peaking at a record 4,000 visits. This steady growth reflects both the improved technical foundations and the ongoing content strategy that keeps L’Atelier An Phu highly competitive in its sector.