Why you need the help of GEO experts
The way people search online is changing rapidly.
Instead of typing keywords into Google, users increasingly ask questions directly to AI assistants such as ChatGPT, Perplexity, Gemini or Copilot.
These AI systems do not simply list websites like traditional search engines.
They generate answers by analyzing trusted sources and citing authoritative websites.
GEO (Generative Engine Optimization) is the discipline that ensures your brand, content and expertise are recognized, cited and recommended by AI search engines.
It can enable you to:
- Increase your visibility in AI answers : AI assistants increasingly act as the first point of contact between users and information. Being referenced inside AI-generated answers ensures your brand appears directly in these conversations.
- Position your brand as an authority: AI models prioritize credible sources and expert content. A well-optimized GEO strategy helps establish your website as a trusted reference in your industry.
- Capture high-intent traffic: Users interacting with AI assistants often ask very precise questions, meaning the traffic generated through AI recommendations tends to be highly qualified.
- Prepare your business for the future of search: Traditional search engines are integrating generative AI into their results. GEO ensures your digital presence remains visible as search evolves.
However, optimizing for AI search is not straightforward.
AI systems rely on complex models, semantic understanding, entity recognition and authority signals. The rules are still evolving rapidly, and strategies that work today must constantly adapt.
GEO Outsourcing in Vietnam
- Competitive Rates: Our agency, based in Vietnam, benefits from a cost structure that allows us to offer excellent value compared to European or North American agencies.
- International Expertise: Our management team includes four French expatriates with strong experience in digital marketing, SEO and content strategy.
- A forward-looking approach We combine SEO best practices, semantic optimization and AI visibility strategies to help brands become reliable sources for generative search engines.
- Satisfaction guaranteed: 4.6/5 on Trustpilot.
AI Visibility Audit
The foundation of a successful GEO strategy is understanding how AI systems currently perceive your brand and content.
Our GEO audit includes:
- Analysis of your current presence in AI-generated answers across platforms such as ChatGPT, Perplexity and Gemini.
- Identification of topics and questions where your competitors are cited instead of you.
- Evaluation of your website’s semantic structure and topical authority.
- Analysis of how your brand appears in knowledge graphs and structured databases.
- Review of your content’s credibility signals (author profiles, citations, references).
- Assessment of your technical structure to ensure AI systems can easily interpret your content.
- Identification of content gaps and strategic opportunities.
All findings are compiled in a detailed GEO report, including clear recommendations and a roadmap for improving your visibility in AI search.
Structured Content Optimization
AI engines rely heavily on well-structured, semantically rich content to understand and synthesize information. We optimize your website so that both search engines and AI models can easily interpret your expertise.
Our work includes:
- Structuring your pages using clear semantic hierarchies (H1, H2, H3).
- Rewriting content to improve clarity, expertise and factual precision.
- Implementing structured data (Schema markup) to help AI systems understand entities, services and products.
- Optimizing your internal linking strategy to reinforce topic clusters.
- Creating FAQ sections that directly answer common user questions.
- Improving readability with tables, lists, summaries and structured explanations.
Ensuring your website remains fast, mobile-friendly and technically accessible.
This approach significantly increases the chances that your content will be used as a source in AI-generated responses.
FEATURED CASE STUDY
Dirox
Building a Webflow website & blog for an IT outsourcing company in Vietnam specialized in app development.
AI Citation & Authority Building
For AI engines, authority matters as much as content quality. Generative models prioritize sources that are frequently cited, trusted and widely referenced across the web.
Our GEO strategy therefore includes:
- Acquiring high-quality backlinks from authoritative websites.
Publishing expert articles on trusted industry platforms. - Strengthening your brand presence on knowledge platforms, media outlets and professional directories.
- Developing digital PR strategies that increase your credibility online.
- Ensuring your brand is consistently referenced across multiple reliable sources.
The objective is to make your company appear as a recognized authority that AI systems are confident citing.
Knowledge Graph & Entity Optimization
Modern AI search relies heavily on entities rather than simple keywords.
An entity can be a company, brand, person, product, or concept that AI systems recognize and connect within a knowledge graph.
We help structure your digital presence so that AI models clearly understand:
- Who your company is
- What services you provide
- What expertise you are known for
This involves:
- Optimizing your About pages and author profiles
- Connecting your brand to relevant industry entities
- Implementing structured data that feeds knowledge graphs
- Creating authoritative content around core topics in your field
This process strengthens your semantic authority and increases the likelihood of your brand being referenced in AI answers.
Interested in our GEO Services?
FAQ on GEO
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the process of optimizing your content so that AI search engines such as ChatGPT, Perplexity, Gemini or Copilot can easily understand, trust and cite it when generating answers.
What are the most important criteria to rank on AI search engines?
AI search engines such as ChatGPT, Perplexity, Gemini or Copilot work differently from traditional search engines.
Instead of simply listing pages, they generate answers by analyzing large amounts of information and selecting sources
they consider reliable and authoritative.
Several factors increase the chances of your brand being referenced in AI-generated answers:
- Content quality and expertise: Clear, well-structured and in-depth content remains essential. AI systems tend to rely on pages that demonstrate real expertise, provide accurate explanations and answer questions directly.
- Topical authority: Websites that consistently publish high-quality content around a specific subject are more likely to be recognized as reliable sources.
- Brand history and credibility: The longevity of a brand can play an important role. Companies that have existed for many years, with a stable online presence and a consistent publishing history, tend to be perceived as more trustworthy by both search engines and AI systems.
- Strong presence across the web: AI engines analyze information from many sources. Being mentioned on reputable websites, directories, media outlets and professional platforms helps reinforce your credibility.
- Videos and multimedia content: Video platforms — especially YouTube — play an increasingly important role in AI search. Educational videos, tutorials and expert explanations can significantly increase your visibility, as AI systems frequently draw information from video content.
- Social media signals: A strong presence on social platforms such as LinkedIn, X, Facebook or Instagram helps reinforce your brand authority
and confirms that your company is active and recognized in its field. - Local presence and business listings: For local businesses, platforms such as
Google Maps and Google Business Profile
are essential. Reviews, accurate business information and local citations help strengthen the credibility of your
brand in the eyes of search engines and AI systems. - Website structure and technical clarity: Clear page structure, logical headings, internal links and structured data help AI models better understand your content and the topics your website covers.
Because generative engines rely heavily on trust, authority and semantic understanding, the objective of GEO is to position your brand as a reliable source of information across the entire digital ecosystem.
How long does it take to see results with GEO?
Because AI models rely on authority signals and trusted sources, GEO usually requires several months of consistent optimization before significant visibility improvements appear.
However, early results can often be observed once structured content and authority signals are improved.
Do I still need SEO if I invest in GEO?
Yes. SEO remains essential for traditional search engines.
However, GEO builds on SEO by ensuring your content is also understood and reused by generative AI systems.
The two approaches work best together.
In which languages do you offer GEO services?
Our team can produce and optimize content in English, French and Vietnamese, and we can also support multilingual strategies for international businesses.
What is LLMs.txt?
LLMs.txt is a proposed web standard designed to help website owners communicate directly with large language models (LLMs) such as ChatGPT, Claude or Gemini.
It works in a similar way to robots.txt, but instead of controlling how search engine crawlers access your site, it provides guidance for AI systems about how they should use your content.
An LLMs.txt file can include information such as:
- which parts of your website are most important
- where authoritative content can be found
- recommended pages for AI systems to reference
- guidelines on how your content can be used in AI responses
Although the standard is still evolving and not all AI platforms currently rely on it, implementing an LLMs.txt file can help structure your website for the future of AI search and improve how generative engines interpret your content.
Our GEO – Generative Engine Optimization success stories
